Thursday, 30 November 2017
Training teachers with 'pop Science': are humans as simplistic as Science suggests?
Sunday, 19 November 2017
Miss Bowling’s Shining Stars: Has something as simple as gold star stickers ignited my form?
Tuesday, 31 October 2017
Preparing pupils for neo-liberal liquid modernity: could high staff turnover be developing pupil resilience?
Thursday, 12 October 2017
Engaging the disengaged parent within education
Thursday, 21 September 2017
The insider/outsider continuum when researching education
Wednesday, 6 September 2017
Recruiting teachers of Computer Science: schools losing the “best and brightest graduates” to corporations
Monday, 28 August 2017
Why I would rather live in my "deprived" ex-mining village compared to anywhere else in the world
Friday, 18 August 2017
An outsider's perspective on New York City: creating a collective state consciousness through advertising
The traditional stereotype of the New Yorker, somebody who lives in New York City, depicts this person as "rude", "impatient", "uptight" and "snobby" (The Culture Trip, 2017). However, it could be seen that this is being challenged by the NY transport authority. One advert had the headline "New Yorkers are hard on the outside, but soft on the inside" suggesting that the New Yorker could be perceived as "rude" when they push past you on the street, but this rudeness is not a core of their personality. The "inside" of a New Yorker is portrayed as concerned, supportive and as a safe guarder. This could be seen through numerous adverts around the subway with the titles "New Yorkers keeping New York safe" together with numbers to call if you notice something "strange" or "dangerous" on public transport. These adverts also challenge the stereotype of New York as a dangerous city; the collective social group of the New Yorkers choose to live here everyday, so it must not be dangerous. These adverts were accompanied with head-shots of New Yorkers: people of all ages, genders, ethnicities and sizes. It could be argued that this type of advertising helps to create a collective conscious of what it means to be a New Yorker through uniting citizens; despite differing ethnicities, ages and genders, they share a feature of their identity with others who live in New York City. Adverts portray a sense that all New Yorkers hold a duty of care to their city in a post-9/11 New York.
Indeed, this stereotype was not the only thing that helped collectivise the state of New York. Other adverts created a sense of a state consciousness. For instances, there was an advertisement offering support and legal help to New York citizens who had friends or family going through immigration problems. Another advert stated that healthcare was not just a luxury for the "rich citizens of New York" but something that all New Yorkers deserved to have. Whilst another advertised a number you could ring if you believed that you were not getting paid the minimum wage and your working rights were being exploited. All of these adverts show New York City to be a safe and caring city to live within. Similarly, these adverts depict New York City to be very liberal especially against the current back drop of Trump's America.
Of course, these adverts echoed liberal arguments surrounding basic rights for citizens; I witnessed anti-Trump/Pence marches; and citizens adorned Black Lives Matter t-shirts. You could say that, in the current political climate, that the city is rather left wing. What does this mean about the citizens? Does this reflect their political beliefs? Statistics show that the Democratic Party's candidate, Hillary Clinton won New York with 56% of the vote in comparison to Trump's 36% (NY Times, 2017). It is interesting, when looking at the map which breaks down areas of New York and their votes, that New York City was the city with the most, proportional, votes for Hillary Clinton within the state of New York. It would be interesting to see how New Yorkers view these candidates now.
Although the politics of New York City may not be represented by the United States of America (e.g. Trump) the sense of identity and patriotism is. New York could be seen as a microcosm for American patriotism. The United States of America is exactly that, the country as a whole is very big and although the USA does a great job of creating a collective conscience of what it means to be American, New York has created its own identity. Even something as mundane as car plates gives the owner an identity to which state they belong. Perhaps this state identity helps citizens to distance themselves from political issues within the US as a country.
References:
https://theculturetrip.com/north-america/usa/new-york/articles/13-stereotypes-about-new-yorkers-that-are-completely-wrong/
https://www.nytimes.com/elections/results/new-york
Wednesday, 9 August 2017
"Just some steps and overpriced bakeries": Pop culture tourism in New York
When I went to an American college during University, I travelled with 20 other York students who were strangers. We started off in New York, with two days of sight seeing. Although I did not know some of these people I found common bonds through travelling to ‘must see’ New York spots that were pertinent to some American sitcoms. For instance, I bonded with a girl who, at first, I thought I had nothing in common with through sitting on the Met steps as Serena and Blair do in Gossip Girl, an American sitcom based around the lives of ‘upper-east side’ teenage socialites. Similarly, when travelling in our stranger group, the first thing we did in central park was try to find “the Friend’s fountain”, ironically, as another girl called it. We paused to take iconic jumping photos at the fountain even though we had yet to remember each other’s names. All through this time we bonded and forged conversations based around episodes we had seen, who our favourite characters were and how strange it was to be where it was all set.
As I am about to embark on my second trip to New York, with my partner, we have revolved our entire stay around where we will be going for food. Even booking the hotel involved taking into consideration the distance between this and a bakery we wished to visit. We will often watch a series called Cake Boss which is a realty programme revolving around life at a family owned Italian-American bakery. We have already planned what bakery items we will be getting despite never having visited the bakery before. Technology is, indeed, making the world feel smaller. Businesses can be found on Google maps, menus can be seen anywhere in the world, and transportation plans can be made months in advance. All this for a bakery. Food tourism in New York is not unusual, the popularity of Sex and the City, again based in New York, lead to tours to the iconic bakery. The levels of tourism and popularity have led to second bakeries being opened around the city to capitalise on their popularity. If you are not a fan of any of these programmes then you may see just some steps to a museum or a couple of over priced bakeries but to the fan these are the places they have travelled thousands of miles to see.
The New York experience does not finish once the trip has ended. The trip changes the perception of the television show. Whenever these are watched the viewer can reflect back on their trip to that iconic place and reminisce. Perhaps the location did not look the way they thought it would, maybe the visit was disappointing, or maybe the visit forged friendships between strangers. Either way the relationship between the New York locations and the viewer has changed.
Saturday, 29 July 2017
Hyper-representing my life: agency and structure when preparing for a holiday
Thursday, 27 July 2017
“Enhancing your natural beauty”: my type of capitalist marketing
Friday, 30 June 2017
Teachers teaching teachers, is there pedagogy for that?
So far in my teaching career, I have attended two training sessions both with the aims of aiding the teacher with knowledge of how to teach pupils with English as an Additional Language (EAL). After attending one of these sessions at a Computing at School conference today, I began reflecting on the actual pedagogy behind teaching teachers about these matters. Both sessions began with the session leader conducting the training in another language: in one the session leader began talking to us in Spanish (although I can speak Spanish), and the other gave us an activity written entirely in Polish. I thought that this was a very useful method to get teachers to reflect upon their lessons and the language that we take for granted. Putting ourselves in the pupils shoes is often difficult when we already know the knowledge we are trying to convey, but if we do not know a language it is easier to empathise with EAL learners. This is often one thing that I am guilty of forgetting, I will ensure that when planning lessons for EAL pupils I think about it from a non-English speaking point of view and invoke the use of sound and pictures to convey the meaning.
However, this got me thinking about the overall teaching of teachers. Who trains these teachers to teach teachers? Is there a pedagogy that trainers must understand to teach pedagogy to teachers? It would be very interesting to research into this and find results, watch this space.
Wednesday, 21 June 2017
Makeovers in film: The scientific superman and the prom queen
Makeover films provide me with such inspiration and motivation to ‘sort’ my body out. However, just as Legally Blonde invokes making over my mind, it could be argued other ‘makeover’ films are more than skin deep. On the surface, She’s All That, a film in which a popular ‘Jock’ has a bet with his friend that he can make turn the ‘dorky art’ girl into the teen film beloved Prom Queen, appears to simply show the changing physical appearance of the ‘geeky’ protagonist. However, if one adopts a sociological view point, it could be argued that the subsequent ‘makeover’ of the Jock results in his openness and tolerance to go beyond the feminine beauty ideals when forming friendships.
When reflecting upon these films, it occurred to me that all films of this genre involve the smart female protagonist changing into the intelligent attractive ideal of a woman that emerged from the 1990s into the millennium. A quick Google search of male makeover films returns movies in which the male protagonist evolves into a super-human character: the Nutty Professor, Superman, Spiderman, Ironman etc. Often these makeovers are not a result of the protagonist actively changing their physical appearance for social acceptance, but rather the active result of science; the radioactive substance which turns the average man into these superheroes. Indeed, this is sociologically interesting. Men in these circumstances are given no choice with these makeovers, it is not society which decides their makeover but rather an accidental mutation generated by their contact with science (again, a male dominated field). If it was not for these mutations, the men would go about their day and would not be involved with this ‘makeover’.
Once again, a sociological look at some of my favourite viewing material has resulted in looking at my reality in a different, albeit, fractured way. Watching Clueless will never be the same again.
Saturday, 20 May 2017
'Pay to Play' society and fashion: not just a neoliberal concept
Theorists claim that neoliberal society, in which individuals feel an increased responsibility for themselves, has paved way for ‘pay to play’ society. This concept refers to the idea that within society we now need to spend money in order to participate within society’s conventions. For example, the expansion of the housing rental market has resulted in individuals paying for temporary shelter as long as they can afford the rent prices; ownership is temporary. I first read about this concept a couple of years ago and I was reminded about it earlier today when playing music through YouTube. I usually listen to music through logging into either my sister’s or partner’s premium membership with Spotify. However, I began to think that YouTube provided a reliable, free, source of music if for some reason I could access Spotify either through forgetting passwords or through these being cancelled. This prompted me to think about my search for stability within a subscription filled music business. With the rise of Spotify brought services such as Apple music and MTV music, the same pay for a month of ad free and downloadable music. For some reason I did not get a sense of permanency with these pay to listen services. I was searching for stability within neoliberal pay to play society. After reflecting upon this, I started to think about other areas of my life which involved regular upkeep; the ideology behind the ‘pay to play’ concept. I looked to my own personal list, on Google Keep, of what I needed to do: get my eyebrows shaped and tinted, dye my hair, self-tan and get my nails done. Indeed, with each one of these tasks, the result is temporary: hair grows, tan fades and nails chip. Each one of these tasks comes at a financial expense and the upkeep of my own beauty ideals comes at a cost. My body itself is engaged within pay to play society.
In a similar manner, recently I have been watching a lot of videos, mostly Buzz Feed - an entertainment website dedicated to trendy news and ‘life hacks’, about beauty and music trends in the last 100 years. These included: common eyebrow shapes, the ‘ideal’ figure of the decade and dance moves throughout the last century. Of course, comments on the videos disputed some depictions of fashion within certain decades. However, the point I wish to focus upon is it was interesting to see how pay to play society was a feature of the so-called ‘modern’ era of stable mortgages and the ‘golden age of the family’. As such, pay to play society is not a foundational concept of neoliberalism, but rather the foundation of fashion. Fashion has penetrated every type of society, as Simmel states, fashion is a social relationship between the individual and society at any given time. Therefore, it is important that concepts related within neoliberalism are not just confined to this type of society. Indeed, it may be true that sociological concepts, such as the pay to play society, are fluid in essence. Every version of society does not have a concrete set of sociological concepts that relate to it. Pay to play is not a new phenomenon; it is simply represented in a different way within current times.
Wednesday, 17 May 2017
The ‘cultural omnivore’ in a new light: hybridizing digital and paper forms of organisation
https://www.theguardian.com/media/2016/may/13/printed-book-sales-ebooks-decline
Wednesday, 10 May 2017
Gender, Age and Technology in ABC’s Modern Family
I have just finished watching Modern Family Season 6 Episode 16 “Connection Lost”, throughout watching this I could not help but view certain scenes from a sociological perspective. This episode was a prime example of sociology in everyday life through the interplay of social characteristics such as gender and age with concepts of capitalism and new technology. It provoked me to flesh out these thoughts within the words below, no knowledge of Modern Family is required to follow my thoughts.
This 20 minute episode saw a side story which revolved around Claire, a mother to three teenagers and wife to a ‘Realtor’ (an American estate agent), and her perspective on a family issue. Although Claire was physically away from her family at an airport in Chicago, the medium of screen casting (digitally recording a computer screen) on her Apple laptop, the whole cast was seen throughout the episode. The plot developed through Facetiming, messaging on Facebook and searching Google. Indeed, this episode creatively shows how ubiquitous digital forms of communication has become, social media is the dominant form of communicating with others. The mere fact that an entire episode uses an Apple laptop to explore a storyline advocates this point. This was a clever idea from the writers, this difference provokes me as a viewer to watch more attentively and relate to the use of sponsored social media use, the only thing missing was the use of emojis.
Indeed, this did provoke a conversation between myself and my partner: we joked how much Apple, Facebook and Google must have paid for the sponsorship or what the writers got in return. There is no doubt about it that this advertisement worked, I bought into Claire’s life, I wanted her laptop, I wanted to use the websites she did, have the applications that she had open, and effortlessly socialise with my family whilst at an airport for who knows what reason. The fact that we do not know why Claire is actually at the airport adds to the craving of this glamorous ‘on the move’ life. Upon reflection, my desire for this does reflect Marx’s concept of commodity fetishism: the idea that physical objects that are bought and sold, such as a laptop, have characteristics that they do not hold outside of societal context. For instance, the Apple laptop for me, as a viewer of this episode, hold the power of effortlessly socialising which instigates my desire for the object. This is the foundation of capitalism, buying a ‘life’ through material possessions to achieve the capitalist desires that are advertised throughout media. Of course, I do not want to discredit Modern Family as a driving force of capitalism. Whilst I was under the mystical powers that this form of commodity fetishism encapsulates, my partner was critical and argued against the use of Apple in comparison to Android. Indeed, one could argue that the avocation of android is no different and this still involves capitalist values in some way but the mere fact that we both reacted in different ways to this promotions shows how this sociological concept should not be definitive.
This episode also struck me with how it related gender and age with technology. As technology was obviously at the forefront of this episode, we saw Jay, the 60 something year old father to Claire struggle with technology. He would often answer face time by putting the phone to his ear or accidentally calling Claire on Facetime when he thought he was taking a video. Such portrayals positioned Jay as the self-proclaimed stereotypical ‘old man out of touch with new technology’. Indeed, it was not only Jay that was the victim of social pressures of being tech savvy, Claire identifies herself as this to avoid a fight with her husband. When Claire hangs up on Phil’s, her husband, Facetime whilst he plays Halo, Phil is upset and askes Claire why. Claire responds “Oh you know me, I don’t get Computers” whilst effortlessly multitasking with shortcuts on her laptop. The juxtaposition of this confession with the fact that the viewer can see the tech skills that Claire is exhibiting on her laptop fuels the comedic value of the show. Through playing up to her gender and position within her family, she is playing societal norms to her advantage. The very fact the writers include this for comedic value shows that not only is this gender norm now being challenged within the media but also the mother is positioned as knowing how to play society so she ‘win’.
Overall, I believe the writers of this episode got it spot on. The intrigue that the episode offered due being different sparks the viewer to watch and buy into Claire’s digital life. Indeed, it provokes me to think, could the writers get away with creating a whole series based around screen casting now that the communication has become so ubiquitous in everyday life and within the modern family?
Reference for Marx's Commodity Fetishism: https://www.marxists.org/archive/pilling/works/capital/ch05.htm